Vehicle Advertising: How Drivers Earn More Without Doing More
A tablet in your vehicle, serving ads to passengers. You drive the same routes, the same hours — and earn more per trip. Here's how it works.
Rideshare income is variable. Earnings per trip depend on surge pricing, route length, time of day, and platform algorithms that change without warning. Drivers are always looking for ways to make earnings more predictable.
In-car advertising is one answer. Not a replacement for fare income — an addition to it.
What it actually involves
Joining the Out Mobility fleet means one thing: getting a tablet installed on your rear headrest. That's it. Once it's in, the device runs automatically. You drive your normal routes, pick up your normal passengers, and the screen serves ads based on live trip data.
You don't manage the content. You don't interact with the device. You don't change anything about how you work.
How earnings are calculated
You earn a share of the ad revenue generated during your trips. Revenue is calculated per impression — each time an ad plays to a passenger in your vehicle. The more you drive, the more impressions your vehicle generates, the more you earn.
Earnings are tracked in real time and paid out monthly. You can see your total impressions and estimated earnings in your driver portal at any time.
What passengers think
Most passengers don't mind. The screen is positioned on the headrest in front of them — it's ambient content, not an intrusion. We don't serve loud audio ads by default. Content is managed to be appropriate for mixed audiences.
Drivers occasionally get questions from curious passengers. The honest answer: it's a managed advertising system, you earn from it, and it doesn't affect the ride in any way.
What vehicles qualify
We work with ride-hail vehicles, licensed taxis, and private hire vehicles. The vehicle needs to be no older than 8 years and actively operating in one of our covered areas. The tablet is provided and installed by us — no cost to the driver.
How to apply
Applications take under 5 minutes. You'll provide your vehicle details, operating area, and contact information. We review applications within 48 hours and follow up with next steps for installation scheduling.
There's no long-term commitment required. You can exit the programme with 30 days notice and we'll arrange tablet collection.
Ready to get started?
Join the waitlist and launch your first in-car campaign when we go live in your city.